the blog

As much as writing content is essential, sometimes, it is safer not to write at all. This is because several businesses have repelled their visitors with the kind of content on their websites. Content creation on web pages and posts is essential for any website. However, writing engaging content is even better as it will help boost visitor engagement on your website.

The best way to write engaging content is to figure out what your target audience wants. This you can do by creating a poll or doing some research. The best contents are those that answer your audience’s questions or teach them some things relating to your niche. With this in mind, the key to content writing is not in the number of contents you upload per week, but in the relevance of each of these contents.

Visitor engagement with content writing can also be enhanced by your style of writing. It is best to be known for a particular writing style. This will help your website to appear neat and easy to read. Also, ensure to use clear titles, headlines, and subheadings. Shorter paragraphs also attract your audience more as most people tend to scan through content rather than do an in-depth reading. 

Hubspot also recommends including pictures in articles, as articles with images have 94% more views than those without images. Hence, it is best to upload images that are related to your niche when writing the content. Also, do well to optimize these images before uploading them, so as not to reduce your site’s speed.