The right social media marketing strategy can go a long way in skyrocketing a small business within a short time. However, for someone who is just starting out in the online or offline business niche, there are several things to consider. Hence, it might become difficult to be able to focus on harnessing the power of social media to achieve the result. This does not mean that it is impossible as social media is home to billions of daily use.
The implication of this is that your audience is definitely clustered on one of the social media platforms. However, only the right social media marketing strategy can get them to relate to your business and become steady customers. Below are the top social media marketing strategies anyone should consider while starting out on the internet.
CREATE A GOAL
One of the biggest mistakes that most marketers make when joining the social media platform at once is that they do not have a specific thing they want to achieve. Even if they do, there is no methodology or plan put in place to achieve this. As a new member on any social media platform, you need to ensure that you have a target in mind and see to it that it is achieved.
This target can vary depending on the type and stage of business. For some, their goal might be to increase brand awareness using social media platforms. If this is the case, then ensure you focus more on uploading posts that talk about your personality and value first. Promotional posts can be secondary.
If your goal is to generate more leads and sales, then product promotion can be ranked higher on the to-do list. It could also be that you want to grow your brand’s audience, increase community engagement, or increase web traffic. Whichever one you choose, you must have it on your mind as this is what will determine how you post on your social media accounts. It is also possible to choose more than one goal at once; however, it works best if you focus on achieving the goals one at a time. The reason is that each of these goals has specific methods towards achieving them, and getting the best method will require focus.
RESEARCH
Another social media marketing strategy that is important to get a result is researching your audience. There is no one-size-fits-all social media platform. Hence, you need to understand how each of the platforms works before choosing any. For instance, Facebook and Youtube are more ads-worthy because of their high-earning user bases. Instagram has more millennials and Gen Z as its audience. Hence, more popping pictures and videos will work best on this platform. Pinterest has the highest order value and more women than men. LinkedIn is a platform that focuses more on the educational category. Understanding all of these will help make it easier to choose a platform.
Also, beyond the general information, you need to be more specific on each of the platforms. This means you must understand the audience’s demographics and behaviors for each platform. With the help of some social media analytics tools, you can get this done. Getting specific information about the audience categories will help determine what platform will be the best fit for your business.
MAXIMIZE THE METRICS
Understanding the power of social media metrics is one good way to establish your business online. The amount of reach, for instance, shows if your post is getting to anyone at all. Algorithms keep changing on different social media platforms; hence, tackling your post’s reach will help you understand how best to upload your posts. The number of clicks also matters in social media posts. You need to find out how many people are clicking on the links, your bio, or even going back to check out your account.
It is also important to check the engagement of your social media posts. This is the total number of social interactions divided by that of the impression. Finding out the engagement will help understand how your audience feels about your post. You can also check how well your hashtags are performing and determine which one is yielding the most result. Facebook is a better platform to promote ads because of the relative difficulty of engagement. This is as opposed to Instagram, where engagements are relatively easier to get. Hence, you want to compare the organic likes on these platforms to the paid likes.
Social media marketing strategy is a game of numbers. Understanding how these numbers work and maximizing the result will go a long way in promoting your business.
COMPETITOR RESEARCH
You might be new on social media, but your business is not; several other people are already making it big in your niche. This does not mean that you will not make great sales or achieve your result. However, finding out the tricks of your competitors will help fast track your success rate. Some competitor analysis tools can help give insight into the things that are making your competitors stand out.
You can choose to focus on these things and add a little different touch to it, or you can figure out what they are not doing and focus on that aspect. The fact that you are in the same industry does not mean that you have to use the same strategy. Your strategy can even produce a better result than theirs in the long run. However, you can only know this when you find out what your competitors are doing and then use it to expand your business.
CONCLUSION
The right social media marketing strategy can get you the result you desire; however, hiring an expert to get it done can speed up the result. This is where I come in. As a social media analyst and seasoned content creator, I can help implement these strategies in getting the result you desire on social media. Contact me today, and let’s get started!
ABOUT THE WRITER
I am John Oladokun Opeyemi. Follow me on Facebook, Twitter, Instagram to access several updates on Business, Work, Marketing, Freelancing, and How to Build a Reputable/Profitable Brand or Business on the Internet.