There are several hacks to marketing online, and trying to find which works for your business can become frustrating. In most cases, this happens if you recently migrated your business online. To avoid the problems associated with deciding which strategy works best for your business, you can simply focus on one and get the best from it. One of the best ways to ensure brand survival online is content marketing. In this article, I share a few important tips on how to create content that drives sales for business.
Content marketing is a means of generating tons of traffic and engagement to your online brand website without having to spend a lot of money. Creating random content is not good enough for your website, especially when it is possible to channel your content creation process to acquiring new customers, generating leads and establishing credibility online. Content marketing increases sales and profit for your online business. However, you need to fully understand how content marketing drives sales before taking the step.
The following steps are content marketing strategies that you can implement for your business.
CREATE A CUSTOMER JOURNEY MAP
A customer journey map is a resource that helps you to understand the mind of your audience beyond the conversion funnel. The journey map begins when your product or service is visible to your audiences. At this point, you want to factor in a customer retention strategy, as this will help keep your customers coming.
It is good to hope for new customers per day; however, it is cheaper and less stressful to keep your current customers. These steady customers can even refer your business to their families and friends.
Andrew Davis said, “Content builds relationships. Relationships are built on trust. Trust drives revenue.” Therefore, the aim of your content marketing in the long term is to build a relationship with your audience.
Getting your customers to always patronize you can be achieved with the right journey map. You can always send a follow-up message in the form of emails or create another page after the purchase that will get them to anticipate your next offerings.
UNDERSTAND CONVERSION FUNNEL
As discussed in my previous post, a proper understanding of sales funnel, or conversion funnel is important in content creation and marketing. It helps you channel your audiences’ minds towards the purchase of your products and services. There are three different stages in a conversion funnel, and each of these stages should have different contents.
The first is the awareness stage, which is at the top of the funnel. The audience at this stage is only just finding answers to questions regarding your business. Hence, the kind of content at this stage should be more informative and educational.
The middle of the funnel is the next stage, which is usually the evaluation stage. At this point, your consumers already know your brand, and they are trying to find out if your brand fits well with their needs. This means you must give them reasons to move to the last stage, which is the purchase stage.
This is the most important of the three stages because it is at this point that the consumer will want to make a choice whether to buy from you or consider one of your competitors. Hence, your sales content creation strategy might include free trials, coupons, quotes or anything that will attract them, causing them to take the decision.
CREATE DIFFERENT CONTENT FORMATS
It is best to try out different sales enablement content strategies and formats to find out which one works best for them. Blogging is a good option; provided your audience are readers, and they are interested in knowledge of other related aspects to your brand.
(Note: This is an important tip you need to know on how to create content that drives sales for your business. Count it important.)
You can also include infographics as well as case studies into your blogging strategy. This will help connect with your audience better, as they will want to keep coming to learn more from your website.
Your target audience might also be those who prefer visuals to blog posts. If this is the case, then it is best to incorporate video content into your content marketing strategy. You can get a good script or pick a good content from your blog post and convert it to video format.
PROMOTE ON SOCIAL MEDIA
The social media network is large enough to leverage upon for your online business. You can use different social media platforms to do some paid promotions or ads. This will help you determine the platform that contains your highest number of audience.
With the UTC parameters you have already set up, you can create content you think will sell better to your audience. Then you promote this on the top social media platforms such as Facebook, Instagram, Pinterest, Quora, and Twitter. From this point, you can track your leads and customers and improve your content strategy to suit their specific needs.
TRACK LEADS AND CONVERSION
It is important to know where your traffic is coming from online. Knowing your audience’s location will help you find out why they visited your website, hence giving sales content ideas tailored to their specific needs. It could be through any social media channel, email marketing campaign, Ads or an influencer. This will make creating content that drives sales easier for you.
Tracking your leads can be done through the use of the UTM parameters in your google analytics page. This will give you specific tags to each post, making it easy to know the specific platform your audiences are coming from. It also helps you measure your ROI, as this is important so you can decide on the amount you should be spending on each campaign.
CONCLUSION
Following all these strategies to the letter will drive sales faster to your business. Therefore, it is important to know how to create content that drives sales to achieve your business goals. Creating content that drives sales requires the expertise of a seasoned content creator, and this is where I come in.
As a professional content creator and SEO expert, I will help craft relevant and topnotch sales content that will help increase your content marketing strategy and drive more sales to your business.
Contact me immediately, and let’s get started.
ABOUT THE WRITER
I am John Oladokun Opeyemi. Follow me on Facebook, Twitter, Instagram to get access to several updates on Business, Work, Marketing, Freelancing, and How to Build a Reputable/Profitable Brand or Business on the Internet.